If you’re a business owner, I want you to think back to the first sale you ever made. I’m willing to bet that the sale was to a friend or family member, someone you built a solid relationship with, or someone who received a high recommendation for your services or product. What do all of these things have in common? Something called KLT or the Know Like Trust Factor. While I can’t claim this term as my own, I first discovered it when I dove into the world of marketing. It’s also something that comes so naturally to me, that I didn’t even realize how I masterful I was at...
How to Use the Know Like Trust Factor to Succeed in Business
