How many times have you asked for client testimonials, to which they excitedly replied—“of course!”—only for weeks to go by without a testimonial appearing in your inbox? This scenario has occurred for me more times than I can count, whether I’m asking for a client testimonial or I’ve been asked to write one for someone else.  It’s not that our clients don’t want to share the magic of our work with the world, nor are they unappreciative of our product or service. It’s quite the opposite.  Our product or service has had such an impact on their lives, that to capture the breadth and depth of that experience requires a bit...