Selling - Kayla MacArthur

August 4, 2025

The Offer You Love Isn’t Selling—Here’s Why

Last week, I had one of those piercing, “oof, this was uncomfortable, but exactly what I needed to see” kind of coaching sessions with a client. Let me begin by saying—this client is a genius at what she does. People are eager to enter her world and experience her guidance and talent. On paper, money is flowing into her business. But the sales she’s making? They aren’t the sales she wants to be making. The majority of her energy is being funneled into her done-for-you offer. It’s what people keep asking for, but it’s also the thing that’s draining her. This work consumes so much of her time that she has little leftover to...

January 21, 2020

How to Get the Best Client Testimonials

Business

How many times have you asked for client testimonials, to which they excitedly replied—“of course!”—only for weeks to go by without a testimonial appearing in your inbox? This scenario has occurred for me more times than I can count, whether I’m asking for a client testimonial or I’ve been asked to write one for someone else. It’s not that our clients don’t want to share the magic of our work with the world, nor are they unappreciative of our product or service. It’s quite the opposite. Our product or service has had such an impact on their lives, that to capture the breadth and depth of that experience requires a bit...

August 2, 2019

Do You Have a Marketing Problem or an Avoidance Problem?

Business

If you’re a brand new or new-ish service-based business owner and you think you have a marketing problem, you most likely have an avoidance problem. Here’s why… For you, mastering marketing is alluring. The world of marketing makes you believe that if your marketing was on point, THEN you would have the epic, thriving business you dream of. You know—the one you imagined when you first signed up for entrepreneurship. Seriously though: ❌ If only you could pinpoint your ideal client with the right words, in the right way, she will flock to you!❌ If only you had a solid brand that stands out and shines, she will blow up your inbox!❌...

April 25, 2019

Let’s Talk About Selling

Uncategorized

Selling products. Selling services. Selling skills. To preface this post, I want to say: Everyone I choose to work with is a good-hearted person.And if you’re reading this, I’m willing to bet that YOU are a good-hearted person, too. What I find, time and time again—for myself, for my Clients, for us good-hearted people—is that we think we have a sales problem when in reality, we have a BELIEVING problem. All selling is, is a vehicle for transformation.All selling is, is a vehicle for service. Whatever it is you sell, there is a purpose behind it that boils down to: I made this thing to support my fellow humans to...

September 20, 2016

How to Use the Know Like Trust Factor to Succeed in Business

Business, Relationships

If you’re a business owner, I want you to think back to the first sale you ever made. I’m willing to bet that the sale was to a friend or family member, someone you built a solid relationship with, or someone who received a high recommendation for your services or product. What do all of these things have in common? Something called KLT or the Know Like Trust Factor. While I can’t claim this term as my own, I first discovered it when I dove into the world of marketing. It’s also something that comes so naturally to me, that I didn’t even realize how I masterful I was at...

August 16, 2016

Confessions & Boundaries: What Are You Willing to Receive?

Uncategorized

I have a confession to make. Up until this point, I’ve struggled with certain boundaries in my business—boundaries specifically related to honoring my value as a transformational Coach. Tell me if you struggle with this too, because I am totally guilty of offering mega-discounts on my services. Why? Simply put, it has everything to do with my own limiting story around money and worthiness. It also has everything to do with my well-intentioned heart—I just want to help people! So when someone says they can’t afford my services, I offer a discount, because I know how much they would benefit from working with me. This has got to stop though,...