We sit across from each other. You speak and I listen. I listen deeplyâfor what is said beneath your words. First, you tell me about your business. You tell me how frustrated you are. How people hardly ever buy from you. How no one can afford your fees. You tell me about your Clients. How they’re driving you MAD because they’re not committed to change. They say they want this thing that you can help them get, but they’re unwilling to put in the work to get it. Next, you tell me about your dreams. You paint a beautiful picture of possibility. It’s vivid and BIG. It’s all you want…...
The Mirror You Want {But Don’t Want} To Look In
