Trailblazing

Is Marketing Affecting Your Bottom Line?

Create

If you’re a new Coach {or any service-based business owner, for that matter} and you think you have a “marketing problem,” you most likely have an avoidance problem. For you, marketing is alluring.It promises the epic thriving practice you dream of; the one you imagined when you first signed up to be a Coach.  Seriously— If only you could pinpoint your ideal Client with the right words, in the right way, they will FLOCK to you!  If only you had a solid brand that stands out, Clients will trample your inbox WITHOUT you having to do a thing! If only you had an ad campaign and email funnel, Clients will sign up for your...

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The Trap of Either/Or

Create

Is it just me or does having to choose between one thing you really want {or the other} SUCK?! …Why can’t you have BOTH? Why can’t you travel AND invest with a high-level Coach? Why can’t you crush it at work AND have a thriving relationship? Why can’t you make money AND be happy?  The concept of BOTH is fairly radical for most people. “WAIT: You mean, I can have my cake and eat it too?” YES! The ceiling for possibility is endless when you’re willing to use your imagination and get creative. What stops us humans from seeing the possibility for BOTH is fear and judgment. It’s born from...

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The Gift of Possibility

Create
Kayla MacArthur

When was the last time you allowed yourself to dream? Like, really dream—not, this-is-what-I-can-see-as-happening dreaming. I’m talking about the kind of dreaming that’s free from any form of resistance. The kind of dreaming that goes beyond what the mind can predict. The kind of dreaming that brings you face to face with a vision you didn’t know existed. When was the last time you played a game with possibility? A game where you call out your deepest desires; where the only rules are: What would you create with your life if you knew you could not fail and you had no fear? When I play this game with my people...

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Are You Living Your Life on the Same Three Mile Loop?

Create, Reinvent
Kayla MacArthur

At the beginning of the year, I set an intention to run another half marathon in May. I created a plan and started to train, but by March, it became clear that my body was not up for the task. The training was too rigorous, too soon. And so, knowing better than to ignore my body’s protests, I hatched a new plan: I would master the three mile loop that stretched behind my house and once I could run that with ease, I would increase the mileage. Forwarding through the summer months, I followed my plan consistently—I’d set off early into the fresh morning, feet pounding the golden pavement as...

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If You’re Feeling Stagnant…

Create, Reinvent
Kayla MacArthur

Where are you “waiting” in your life? What do you keep saying you want to do, but haven’t done yet? Over the past month, I’ve started to see all of the places where I’m waiting. I’m waiting to write until inspiration strikes. I’m waiting to hire my Coach at the 1:1 level. I’m waiting for my person to magically appear. I WAS waiting to ask for a raise at my part-time job, but I ended up doing that last week. {Yay!} The list goes on and on, from big things to little things and everything in-between. My mind wants me to believe that there will be a “right time”—that everything...

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How to Create Connection When It’s Missing From Your Life

Create, Reinvent
Kayla MacArthur

Over the past couple of years, I’ve gotten really good at being alone—to the point where I could go weeks without talking to anyone outside of my business or immediate life. When I went to the Intensive in April, I realized this was bullshit. I remembered what it felt like to have supportive people around me and I woke up to how hungry I was for more of it. Getting really good at being alone is a really great strategy to deny a desire for connection. When you block something out, you don’t have to feel the hole of not having it. Nor do you have to deal with the...

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I Was Never Aware of How Often I Make Myself Invisible…

Create, Reinvent
Kayla MacArthur

Whether that looks like dumbing myself down in conversation or dreading the question: “What do you do?,” it all leads back to hiding. While I knew hiding was going to come up because of the Rich Litvin Intensive, I never realized how often it seeps into my every day life. Bringing this strategy to the surface has been like shining a big ol’ spotlight so when it occurs, I actually SEE IT. Here’s what I’ve been seeing: -I become weird and awkward in conversation, especially if it’s with someone whom I perceive to be further behind on a shared journey. -I feel queasy when sharing my credentials and success {although,...

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The Power in Declaring it Quits

Create
Kayla MacArthur

Not long ago, you were on top of the world when you declared: THIS! This is it! This is what I want to create next! With excitement fizzing through your veins, you generated a plan. You set goals and deadlines. You determined the actions you needed to take. You even took on some of those actions, riding the high that flows with forward momentum. And then—not ill-meaning on your part—you put the project down because other things required your attention too. And as you focused on those other things {rightfully so}, this beautiful, thrilling idea began to collect dust in the dark corner of your to-do list. The space between...

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How to Create What You Want in Half the Time

Create
kayla macarthur

What if you could create what you want in half the time? What kind of impact would that have on your life? The distinction between the fastest path and the longest path surfaced in my group program this week and I thought I’d share it with you, too. To take the fastest path at any given point on your journey: Identify the CORE OUTCOME you want to achieve vs. what appears to be on the surface. You can arrive at the core outcome by asking yourself: What am I trying to achieve by solving this? For example: Let’s look at time management. What are you trying to achieve by solving...

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When Playing by the Rules Won’t Help You Win

Create
Kayla MacArthur

Following rules has always been your strong suit. Whether that means following your own rules, others’ rules, or a combination of both. Following rules is safe. You know what’s expected of you, therefore, you know exactly how to avoid messing up. Rules keep your life orderly and neat. The same goes for your goals. You dream up a vision, break it down, and work out a system to create what you want {complete with a thick volume of rules to govern the game and WARNING labels to denote when you’re off track}. As long as you’re playing by the book, you feel good—you feel like you’re making progress. You witness...

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