If you’re a new Coach {or any service-based business owner, for that matter} and you think you have a “marketing problem,” you most likely have an avoidance problem.
For you, marketing is alluring.
It promises the epic thriving practice you dream of; the one you imagined when you first signed up to be a Coach.
Seriously—
If only you could pinpoint your ideal Client with the right words, in the right way, they will FLOCK to you!
If only you had a solid brand that stands out, Clients will trample your inbox WITHOUT you having to do a thing!
If only you had an ad campaign and email funnel, Clients will sign up for your premium offer, no questions asked, WHILE YOU SLEEP.
For new Coaches, this kind of marketing is straight up dangerous.
And let me say this—I’m not knocking the marketing industry. Marketing is important.
BUT, it has levels.
As a new Coach, the level of marketing required to create Clients is much more simple than you think.
Here’s what the world of marketing is more reliable to do for you right now:
1.) It gives you the illusion that you’re actually building your business. “Honey, I spent another day getting to the bottom of my ideal Client’s favorite color and which toiletries she buys at CVS {not Target, because she makes $98,909 a year, so she doesn’t care about low prices}!”
2.) It feeds your lack of confidence by making you think it can compensate for your lack of confidence. “If I look like I know what I’m doing, they’ll believe I really know what I’m doing… right?”
3.) It gives you permission to avoid the scary work. “How can I sign a Client without actually having to invite her to work with me? Let me keep creating free content until I’m blue in the face and someone decides to send $2500 to my PayPal account!”
4.) It makes you become the very thing you’re frightened of becoming—ANNOYING and SALESY. God, I shudder to think of the early messages I sent to people in an attempt to rally support and Clients for my health and wellness business.
Here’s the TRUTH:
Your Clients aren’t paying for pretty, polished, and perfect—your Clients are paying for your genius, your skill, and your ability to support them to create what they want.
When they commit to working with you, they’re not committing to your Client avatar, a sparkly brand, or whether or not you have a FB Ad that converts—they’re committing to the transformational journey you are about to walk together.
If you want to build your business, get out there and CONNECT.
If you want to build your business, get out there and SERVE.
If you want to build your business, get out there and BE BOLD.
If you want to feel more confident, stop compensating for a lack of confidence with a beautiful OUTSIDE and get support to create confidence from the INSIDE.
{Hint, confidence is a by-product of doing the scary work… that you’re avoiding… with all of this unnecessary marketing stuff}.
Put your time, energy, and money into working with your own Coach who can call you out when you’re avoiding the scary work {and help you distinguish WHAT the scary work actually is}.
Put your time, energy, and money into being the BEST Coach you can be so your insight, wisdom, and skill speak louder than the copy on your website.
A master does not become a master by preparing to do the work.
A master becomes a master by doing the work.
SO DO THE WORK.
With love & service,
-Kayla
P.S. I have TWO complimentary sessions left to gift.
If you’re a new/new-ish/soon-to-be-new Coach, let’s hop on a 75-minute Create The Impossible Session where I will coach you on creating the life and business you want.
Afterwards, we’ll break down the parts of the session that were most significant for you so you can bring new skill and insight to your own sessions.
If you’d like to claim one, email me at kaylamacarthurcoaching@gmail.com and we’ll schedule a time.
If, after your session, you’d like to hear more about the experience I’m creating for new Coaches, I’d be happy to share it. If not, that’s okay too.
Words & Wisdom
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